For this institute, the combination of medicine, beauty, and well-being is to be reflected on their identity. Xana Med has a strong sound on the starting ‘X’ and it was kept in mind as a resource. 

The target audience is male and female, and since there is less association of men for this field of work, it was used as a resource as well. The logo showcases a woman and a man, expanding their bodies, expressing well-being. The final shape has them forming finally the ‘X'.